KAWERAK
WALRUS IVORY
Kawerak Inc, an Alaska Native regional tribal consortium, worked with community partners, artists, and other interested parties to raise awareness about the ethical, legal, and responsible use of walrus ivory by Alaska Native people.
Kawerak asked ARM Creative to help educate travelers about the cultural, economic, and environmental significance of the use of walrus and walrus ivory by Alaska Natives. Unlike elephant ivory, walrus ivory is a byproduct of the walrus which is used for food, clothing, and other vital resources in a subsistence lifestyle.
WHAT WE DID
Through a comprehensive campaign strategy that included identity work, photo & video production, paid media strategy, and design, we helped Kawerak craft a story worth sharing.
And shared it was.
In a month, our walrus ivory education video was shown over 2.5 million times on Facebook alone.
OUR SERVICES
COMPREHENSIVE CAMPAIGN DEVELOPMENT
BROADCAST TELEVISION :60 PRODUCTION
ARTIST MINI-DOCUMENTARY SERIES VIDEOS
CAMPAIGN PHOTOGRAPHY & BRANDING
PAID MEDIA STRATEGY & MEDIA BUYING
THE RESULTS
6
Alaska Native Ivory Artist
mini-documentaries created.
100
Educational toolkits printed and sent to lawmakers in Washington DC.
5.2 MIL
Total impressions delivered across advertising mediums.
