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Post-Production Editing • Video Production

United Way of Anchorage

Each year, United Way of Anchorage hosts their annual campaign kickoff event which hosts thousands of guests. The event puts the non-profit top-of-mind and provides a compelling moment for contribution to their mission. With the COVID-19 pandemic in full-effect in 2020, the organization was forced to hold the event virtually, presenting a handful of challenges not only for the non-profit's event, but for the marketing team tasked with bringing their campaign to life.


United Way of Anchorage asked ARM Creative to produce a campaign kickoff video that would highlight the need for contributions while illustrating the compounding impact that the COVID-19 pandemic had on the community.

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What We Did.

During a unique time, ARM Creative collaborated with United Way of Anchorage to produce a campaign video that utilized both archived and new video footage. Due to health and safety regulations at the time, in-person production was limited. We combined new video footage with elements of United Way of Anchorage's existing assets to create a story that hit home with their audience, resulting in countless contributions from viewers.


Video Production
Post-Production Editing

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