Video Production
MAC Federal Credit Union
When MAC Federal Credit Union set out to introduce their new branding, they had their sights set on a creating a broadcast spot that would accurately illustrate the unique culture and personality of their company. In a market that can smell inauthenticity from a mile away, it was important that the spot paid homage to the brand’s military roots while communicating the credit union’s dedication to its members and their way of life.
What We Did.
We started with a script that hit each key message, collaborating with MAC FCU to find a distinct voice for their brand. It was important that the spot educated new audiences about the differences between a bank and a credit union while featuring real life goals that MAC helps its members achieve—whether it’s buying their first home or going on the hunt of a lifetime. We then built a strategic shot list that highlighted locations in MAC’s current market, as well as new market areas that were soon to open. The final product is one of our favorite productions to date (and it isn't hard to see why).
Featured Services
Video Production
Our in-house production department is built with scalability in mind. We're as well-versed at creating a :60 broadcast spot as we are at breaking it down into several pieces for social media.
We take big ideas and bring them to life—creating work that captivates and engages audiences. Our goal is to build real relationships between your brand and its audiences.
Interested in getting started?