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Comprehensive Campaign Development

Kawerak

Kawerak Inc, an Alaska Native regional tribal consortium, worked with community partners, artists, and other interested parties to raise awareness about the ethical, legal, and responsible use of walrus ivory by Alaska Native people.

 

Kawerak asked ARM Creative to help educate travelers about the cultural, economic, and environmental significance of the use of walrus and walrus ivory by Alaska Natives. Unlike elephant ivory, walrus ivory is a byproduct of the walrus which is used for food, clothing, and other vital resources in a subsistence lifestyle.

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What we did.

Through a comprehensive campaign strategy that included identity work, photo & video production, paid media strategy, and design, we helped Kawerak craft a story worth sharing.

 

And shared it was:

 

In a month, our walrus ivory education video was shown over 2.5 million times on Facebook alone.

 

Services
Comprehensive Campaign Development
Broadcast Television :60 Production
Artist Mini-Documentary Series Videos

Campaign Photography & Branding

Paid Media Strategy & Media Buying

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The Results.

Alaska Native Ivory Artist mini-documentaries created.

Educational toolkits printed and sent to lawmakers in Washington DC.

Total impressions delivered across advertising mediums.

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Spilt Kawerak Social
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The annual walrus harvest in Alaska native communities represents less than 2% of the current population. 

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We tell stories that deserve to be heard.

For us, this isn't just a job. We show up every day aiming to uncover the elements of a story that make those watching say, "Woah." Around here, challenges are welcomed. And whether it's a broadcast spot or a piece of social content, we approach each project with the same tenacity and enthusiasm.

 

Ready to tell your story?