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Brand Identity & Guidelines

Alyeska Tire

Alyeska Tire sought a brand identity that more accurately communicated their progressive culture. During a year that brought a lot of change, Alyeska Tire asked ARM Creative to design a new logo and set of brand guidelines that married their historical success with their forward-driven business.


What We Did.

We designed the new logo mark to embody a modern company with an Alaskan heritage. The logo is given motion through its use of angled type leaning to the right, capturing a sense of forward motion. The Alyeska Arch has been created as a nod to Alyeska’s roots in Alaska and breadth of their statewide coverage. The Arch also stands as a stylized road way and an upward pointing mountain.



And then some.

The secondary mark is based on the retro design of Alyeska’s original logo and provides the brand with a more diverse opportunity for logo usage across mediums.





"ARM Creative has kept our business top of mind in each of our markets throughout Alaska."

President & CEO, Alyeska Tire

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THE look & feel.

Along with a new logo, color palette, and typeface, ARM Creative built a set of brand guidelines for Alyeska Tire. The brand guidelines give the decades-old company a cohesive look and feel and a branding road map for the future.


Looking to give your branding a refresh? Maybe you're starting from scratch? Get in touch and we'll work with you to develop a brand identity that tells your story.